Beauty salons: Setout puts your whole team's bookings on your own website.
£39 a month including VAT. Your domain's included, you can cancel any time and you pay nothing until it's live.
Beauty clients browse before they book. They read the treatment menu, look at the photos, check the price and the length and choose the therapist. Then they book, often late in the evening. A salon whose website lets them do all of that without a phone call gets the booking.
Setout builds your salon that website, on a design made for beauty studios. Every treatment has its price, its length and a page of its own. Clients choose the treatment, the therapist and the time online, get a confirmation and an email reminder and can buy a gift card for someone else while they're there. It's £39 a month including VAT for the whole team, with no commission, and you see it before you pay a penny.
What every beauty salon's website needs
Whoever builds your website, these seven things fill a beauty salon's diary. Use them as a checklist for the site you have now.
A treatment menu with prices and lengths
Facials, brows and lashes, nails, waxing, massage: list every treatment with its price and how long it takes, grouped the way clients think about them.
On Setout: Each treatment has its own price, length and description, and can have its own page on your site, such as "lash lift Nottingham".
Patch tests for tints and lashes
Product makers tell you to patch test before lash and brow tints and some lash treatments, usually 24 to 48 hours ahead. Make it bookable and say so on the treatment page.
On Setout: Make the patch test its own short service, so clients book it in the same few taps.
Your licence, if your council needs one
Depending on your council, treatments such as massage, electrolysis, piercing or tattooing may need a licence or registration, and many London boroughs license "special treatments". If you hold one, show it.
On Setout: Your licence and memberships go in your about section and, on designs with a highlights strip, in a line of badges across the page.
Aftercare that clients can find again
What to do after a lash lift, a brow lamination or a spray tan. A short aftercare page saves you messages and gets found by people searching for the treatment.
On Setout: Write aftercare as a blog post or in each treatment's description, from your phone.
Booking by treatment and therapist
Clients want their favourite therapist, and they want to know the time is really free. Online booking should only offer times that fit the treatment.
On Setout: Clients choose a therapist or any therapist, and only see times that fit. Each therapist can log in to see their own bookings.
Gift cards, all year round
Birthdays, Christmas, Mother's Day, Valentine's: gift cards bring in money before the treatment happens and bring in new clients when they're spent.
On Setout: Sell gift cards from your own site, and clients spend them when they book.
A clear cancellation policy
Say how much notice you need and what happens if someone misses an appointment. Clients respect a rule they agreed to before booking.
On Setout: Clients get an email reminder and can cancel or move online up to your cut-off. Card deposits aren't available yet; payment is in person, by bank transfer, PayPal or a payment link.
Designs made for beauty salons
Each one opens live, with example content. Yours carries your name, your photos and your reviews.
Elegant Example design for beauty studios: editorial and quiet, in ivory. Open the Elegant design live 
Studio Example design for salons: booking-led, with service, stylist and time in three steps. Open the Studio design live 
Bloom Example design for beauty and wellbeing: warm and elegant, with an enquiry form and your reviews. Open the Bloom design live How it works
Tell us about your business
Fill in the form below. We'll call you the same working day, weekdays, if you ask before 3pm. Ask after 3pm or at the weekend and we'll call you the next working day. Send us your current website or Facebook page, a few photos, your services and the area you cover. One phone call is usually enough.
We build it
We build your site on a design made for beauty salons, with your services, your area, your reviews and a way for customers to reach you. It's usually ready within a couple of days.
You see it on your phone before you pay
We send you a private link. Look at it on your phone, show it to whoever you like and tell us what to change. You pay nothing until it goes live.
See it before you pay, then 30 days to change your mind
- £39 a month including VAT, or £390 for the year. One price for the whole business, however many of you there are.
- Nothing to pay until it's live. Building it and previewing it cost nothing.
- A full refund within 30 days of your first payment if it isn't right for you.
- Cancel any time. There's no contract, and no setup fee.
- Your web address is included while you subscribe, along with hosting and security.
- Change it yourself from your phone, or ask us and we'll do it.
Questions beauty salons ask us
How quickly can you build a website for my salon?
Usually within a couple of days of our call. Send us your treatment menu, your team, your hours and a few photos. You see the site on your phone before you pay anything.
Does the price go up as the team grows?
No. It's £39 a month including VAT for the whole salon, however many therapists you have, and Setout takes no commission on any booking.
Can clients pay a deposit by card when they book?
Not yet. Today clients pay in person, by bank transfer, PayPal or a payment link, and you mark bookings as paid.
Can I sell gift cards and products?
Yes. Sell gift cards and products from your own site, with discount codes when you want to run an offer.
Can clients choose their therapist?
Yes. They choose a therapist or any therapist, then a time that fits the treatment. Each therapist can log in to see their own bookings.
What does it cost, and is there a contract?
£39 a month including VAT, or £390 for the year. That's for the whole business, with hosting, security and your web address included, and no setup fee. There's no contract, so you can cancel any time, and if it isn't right for you we'll refund your first payment in full within 30 days. You pay nothing at all until your site is live.
Tell us about your business. We'll build your site and send you the link to see it before you pay.
We'll call you the same working day, weekdays, if you ask before 3pm. Ask after 3pm or at the weekend and we'll call you the next working day. There's nothing to pay until your site is live.